[Sony]

Without having a name to back yourself up...you wont get anything. Especially if you're just starting out. Doesn't matter if you're non-profit, the companies don't care unless you can promote their name and their products. So basically...unless you're a large rental/sales company then you wont be getting ANYTHING for free. Sorry but thats how the business works, because rental companies can promote a product...if they rent something and the client like it they may say "HEY, I might buy one of these for myself" and therefore the company makes more money. In your case, you're going to be the only one using it and the company wont get any promotional advantage and therefore they are going to want to sell it to you for the highest price possible.