Yes, once you have a name, you give people a reason to come to the show. Also, depending on how much that "name" likes you, he may call in favors to his friends, and get more people to come.
I know that a few flyers were around school and that they made sure that the entire parent body was aware of the gala, though, unfortunately I don't know anything else about that.
Remember that if you get the entire school community talking about it, they may tell there friends, especially if there friends is a big fan of the "name" your bringing in. Putting up posters outside of the school, in the town would be a good way to get people to know whats happening. Maybe get the newspaper to write a little bit about it.
People will come to see a star at a school function because there is a greater chance that they will be able to meet that star walking around before the show.
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