Re: When or when NOT to sell Wheelchair seats...
I'm thinking about this from a marketing point of view. How much do you stand to make selling that space versus the cost of public image spin you'd have to go through because you upset a special interest group. Once your company's reputation is damaged, it is very expensive to gain it back. IMHO you'd be better served reserving those spaces. People are quick to jump to the aid of special needs people and upsetting enough of them can cause a loss in seating revenue.
When I ran our local theater, I happily took the loss of 8 ticket sales (that amounted to $80.00) on the off chance that we did receive a last minute wheelchair patron.
Why? It showed that we were caring enough to hold seating for special needs people... even if it meant taking a slight loss of revenue. Personally I think the $640.00 per show run was a worthwhile investment in the positive image of our company.
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GV's 2008 - 2009 Season: [U]Romeo and Juliet[/U], "Orwell Idol", [U]South Pacific[/U]
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