New Products Unveiled at CUE: ETC GIO, LED S4

[rochem]

Attend ETC's CUE conference to see a new product unveiled!

We have a new innovation up our sleeve. Attendees to this summer's CUE event will get the first, exclusive look at ETC's newest lighting control product, before it's introduced to the public. If you want to see us pull back the curtain on the mystery product, sign up to attend CUE!

Anyone care to speculate?

 

[chausman]

Anyone care to speculate?

Something I can buy?

Oh, probably not! Maybe a not-quite Ion, but a more-than-an Element?

Is it just me, or does it look like an EOS with a bed sheet on it though?


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[rochem]

Is it just me, or does it look like an EOS with a bed sheet on it though?

My thoughts exactly.

 

[Footer]

Maybe its an iPhone 5. Oh wait, sorry, wrong company.

Can't they just come out with a product instead of trying to get hype around it? They are not apple... they are a lighting company.

 

[metti]

The product is actually a bed sheet that is designed to fit the Eos. Just as the Source Four revolutionized the ellipsoidal, the Eos bed sheet will revolutionize the dust cover market.

 

[metti]

Can't they just come out with a product instead of trying to get hype around it? They are not apple... they are a lighting company.

I don't think they are actually trying to get hype around the product, I think they are trying to up the attendance at CUE. My money is on less than satisfactory sign up numbers at this point and this is an attempt to draw additional people there.

 

[chausman]

Maybe its an iPhone 5. Oh wait, sorry, wrong company.

Can't they just come out with a product instead of trying to get hype around it? They are not apple... they are a lighting company.

No, but the iPhone 5 is rumored to be announced on Monday!

Maybe it will be something that won't be as expensive and they are trying to get lots of people (like most of us) to buy it.

The product is actually a bed sheet that is designed to fit the Eos. Just as the Source Four revolutionized the ellipsoidal, the Eos bed sheet will revolutionize the dust cover market.

Perfect for the whole family!


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[Footer]

No, but the iPhone 5 is rumored to be announced on Monday!

Na. For the first time ever, apple actually did a press release on what is going to be talked about... no iphone included. They won't be coming out with a new iPhone until the holidays (and way after all the tegra2 android phones come out).

...and as far as anything ETC goes, until they send out a press release that says LED and Source 4 in the same sentence and the cost is under 1k a unit, I'm not going to be paying attention.

 

[techieman33]

ETC is the apple of lighting as far as I'm concerned. It's all hype, they release a competitive product usually at a slightly inflated price and the ETC fan boys and girls eat it up like it's the best thing ever.

 

[gafftapegreenia]

Its the new Expressessionment!

 

[DuckJordan]

I'm sorry you feel that way I'm sure there is a good reason so many competitive bid projects choose an etc product over another product. As far as what it is its most likely the fabled ion kid. Bringing the power of the ion to the price range of an element.

It likely won't revolutionize anything but I'm sure it will attempt to help the theaters who were struggling to get better equipment before the budget cuts.

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[lightingguy1]

No-no....Its an Expression 4!

 

[jmabray]

As far as what it is its most likely the fabled ion kid. Bringing the power of the ion to the price range of an element.

Really? The only differnence between what the two can do is software based. There is no phyiscal limitation between the two desks (Aside from the encoders, and I don't think that you're going to get encoders at the price point of an Element, but I could be wrong...) I have a suspicion that if they wanted to, they could give the Element all of the functionality of the ION with a software upgrade. I really don't think there is a demand for that product out there. The Element is targeted to people who who want an upgraded Express where the Ion is targeted for people who want an upgraded Expression. The Congo Kid came out because there wasn't something there at the "Express" level in the Congo OS. Maybe it's just me, but I don't see a need for something in between the Express and Expression.

 

[epimetheus]

I don't think they are actually trying to get hype around the product, I think they are trying to up the attendance at CUE. My money is on less than satisfactory sign up numbers at this point and this is an attempt to draw additional people there.

I'm with metti. The original CUE emails said nothing about a product release. Seems like they're just trying to drum up attendance.

Didn't Anne V. mention something about a new Eos family product at the end of a LDI video where she discussed the history of lighting consoles?

My guess is something closer to the Eos physical form factor; that is if the device under the sheet is the actual device being released. Though I can't imagine what the market need would be for a product between the Ion and Eos.

 

[derekleffew]

... The Congo Kid came out because there wasn't something there at the "Express" level in the Congo OS. ...

Is/was the Congo jr. not the "Express" of that family?

...My guess is something closer to the Eos physical form factor; that is if the device under the sheet is the actual device being released. Though I can't imagine what the market need would be for a product between the Ion and Eos.

Eos Kid/jr, (Geo/Geos/Gion ?), an Ion with built-in fader wing.
----

We have a new innovation up our sleeve. Attendees to this summer's CUE event will get the first, exclusive look at ETC's newest lighting control product, ...

From the hyperbolic language used, one might expect it to be more than an extension to an existing product line.

 

[metti]

Is/was the Congo jr. not the "Express" of that family?

The Congo is roughly on par with the Eos (Obsession), the Congo jr is roughly on par with the Ion (Expression), and the Congo Kid is roughly on par with the Element (Express). So no, the Congo jr was not the Express of that family.

The item under the bed sheet sure does look like an Eos so I'm not sure the photo is actually much of a hint since I can't imagine them releasing something with such a similar form factor but who knows. I do feel like the price differential between the Element and the Ion is small enough that I can't imagine them putting another product between those two without it completely cannibalizing sales from their two existing products. I think something between the Eos and the Ion is more likely given the price/hardware difference between those two. Maybe an Eos without the screens and with a more Ion sized channel capacity?

 

[shiben]

The Congo is roughly on par with the Eos (Obsession), the Congo jr is roughly on par with the Ion (Expression), and the Congo Kid is roughly on par with the Element (Express). So no, the Congo jr was not the Express of that family.

The item under the bed sheet sure does look like an Eos so I'm not sure the photo is actually much of a hint since I can't imagine them releasing something with such a similar form factor but who knows. I do feel like the price differential between the Element and the Ion is small enough that I can't imagine them putting another product between those two without it completely cannibalizing sales from their two existing products. I think something between the Eos and the Ion is more likely given the price/hardware difference between those two. Maybe an Eos without the screens and with a more Ion sized channel capacity?

Or an ION with built in touch screens... At any rate, it could be an ion with some monitors behind it under the sheet as well...

 

[STEVETERRY]

Maybe its an iPhone 5. Oh wait, sorry, wrong company.

Can't they just come out with a product instead of trying to get hype around it? They are not apple... they are a lighting company.

Where's your joie de vivre, your sense of humor?

ST

 

[chausman]

Maybe it's a whole new product line!


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[LXPlot]

Wasn't ETC supposed to be developing some sort of console with Martin Professional? It could be that.

However, my money is on some thing along the line of an Element with a little more power.

Who all here is attending CUE?