Hi all,
This is my first post here, so bare with, it’s a
bit long…. It is true we have been inundated with
swatch book request, which would generally be FABULOUS, however they are from outside of the lighting community thanks to blogging on the world wide web and a magazines who posts pages on "freebies" for scrapbooking or flash photography. Both would seem to be a nice ancillary market for
gel, but what they are generally doing is getting free
swatch books, taking only a few samples out and throwing the rest away. When they need more, they get another
swatch book because we sent them out free of charge. This has been increasing monthly for the last year and a half and although we’ve increased our staff and production schedule to include weekends, it hasn’t been enough to supply the design community AND the scrap bookers or flash photographers. It’s impacted us more than the other
gel companies simply because our name was out there first and spread like wildfire. One blog post has 50,000 readers and I think we've heard from most of them.
To top it off we have been adding (GREAT) new colors and encouraging the lighting community to update their
swatch books. Please know we absolutely want you to have the tools you need. Our first priority is to supply the lighting community with a
swatch book – and you have to see #302 Pale Bastard Amber. We are implementing more processes as I write this. If you are unable to get a
swatch book from your local dealer, please email me! We try to keep dealers well stocked with them. If you are a teacher, please email me so we can add you to our Teaching Tools mailing. We have a bi-yearly program where we will mail you Teaching Tools, including enough
swatch books for the semester. As always,
swatch books will be available at any Trade Show we're attending.
I apologize for the long blog. As you can probably guess, I take this issue pretty seriously. Thank you for your patience and understanding. And thank you to Derek for the invite!
Amé Strong
Color Filter Products Manager
Ph. 203-708-8900 x 263
Direct 408-826-4669
Mobile 702-327-1500