I don't understand why you think it looks bad. Reselling used equipment is an entire subset of this industry. Almost all of the
ETC Desire equipment on eBay is from huge auctions of theme parks and cruise lines that are doing a full replacement after 5-7 years and the equipment's in great shape. Quite frankly, if I see something that's LOANER equipment that tells me it's probably spent most of its time in a box. Maybe got
beat up in extra shipping and has been in and out of racks more often than normal but LOANER equipment is common. Regardless, for $99 if you get a year out of it before it croaks that's a steal.
My previous AV shop had a ton of miscellaneous
Crestron/
Biamp/QSC/EAW/
Shure/
Crown/BSS equipment that was our own loaner inventory. All of those manufacturers have great support and most offer
advance replacement programs but if someone calls us on a Friday afternoon and the show's at 7p, we need to get something online with whatever we have. If that means going on the
Crestron Facebook group and asking, "I need a Pro3 in Milwaukee this afternoon. Will pay extra for you to deliver to our shop", then that's the bat signal we would
send up. Most of the equipment in that inventory hasn't been used more than 10 days total and are either eBay specials or were scratch and dent equipment we couldn't put into a new install. Tried selling some of it off at one
point but after a few years on a shelf most of it costs more to ship than the equipment is worth. Wasn't uncommon for a church or school to
call us up trying to do something with no money and we would do their project for cheap and burn up some of our loaner
stock. Not a lot of profit but it was a reliable way to fill gaps in the project calendar and fostered good relationships.
I know someone who has a company that he called White Stripe Lighting. He called it that way because if he needed to rent gear for a production, he would put a piece of white tape over any stickers or markings that
identified the rental source. That might have to suffice in this case. Another use for
gaff tape.
Cross-rentals are common. I don't care if the equipment comes from 3 different vendors so long as I only have to do paperwork with 1 and the equipment is functional when it shows up. If it's not functional I only want to deal with that 1 person. I'm surprised anyone even bothers to
cover it up. When certain times of the year come around it's next to impossible to find 24 wireless mic's from the same vendor unless you
book 6 months in
advance. I'll pay a little extra so someone else does all the work to find everything,
book it, and give me one location for
pick-up and drop-off.