So here is a link; http://www.nytimes.com/2007/10/07/theater/07ishe.html?_r=3&adxnnl=1&oref=slogin&ref=arts&adxnnlx=1191783690-yOjh4+GuxlTB6lTL3Y4fnQ&oref=slogin This is to an article in todays New York Times. A brief overview of the article, greatly distilled I might add, would be this. If you discount tickets more people will come to your theatre." This IS a fascinating article though, I've forwarded it to some folks here at ART, and I look forward to hearing back from them. The article deals with an issue that has bothered me for a long time, Cost go up, ticket prices go up, to the point that theatre becomes more exclusive to the "upper crust" as it were. This article shows that, yes there is interest in theatre, amoung the masses, if it's priced right. When you think about it, it's cheaper to go to a movie and get the biggest soda you've ever seen, along with enough popcorn to choke a horse, and a box of jujubees, than it is to even buy tickets at most theatres now days.