In an age of "Economic Crisis" what is your theatre (or theatres) doing to attract a younger crowd (and make them patrons for life?) Obviously for me, I'm on a college campus. People go see their friends perform, and it cycles through. But what about regional theatres? I get to go see a show at the Milwaukee Rep theatre today, and I get an "Under 40" discount. Pretty large cutoff. Details: Milwaukee Rep - Under 40 and ENTOURAGE. There. I shared my example. How about you?