It seems to me those product blurbs would be most important for prospective new customers who still need to be sold on a product or service. I bet your client would like to keep pulling those customers in.
I read the blurb if I don't know the product. I also like to see some photos of the product, but almost never click on a video
intro that is usually a long-winded, boring cheerleading session for the product. I want to quickly scan for features important to me and skip the rest. I want to know in a few brief bullet points what the product does and how it is different than others. I don't want to open and click between a bunch of separate and perhaps differently formatted datasheets to find out the basics.
Otherwise, if I'm fairly familiar with the product and am not interested in alternatives I have probably just typed "[product] datasheet" or similar into Google and bypassed the rest of the website.
If the company isn't offering a lot of similar products, then I'm probably comparing their product to someone else's. In that case I mostly just want easy-to-find access to a spec sheet, but am still interested in any special design traits that affect value in terms of usability or durability but might not be apparent in the cold hard specs. I especially like to know any feature that streamlines integration with existing or future equipment acquisitions. So, for instance, among other reasons it used to be that we'd buy a fully
ETC fixture inventory because we could
stock a single lamp. With the proliferation of networked devices now, I'm often interested in things like how robust an app is, whether or not I have to pay extra for it, and what platforms it runs on. In my scene shop I need a few new
portable tools with dust extraction and have been mulling the advantages of Festool's product
system versus a combination of other quality manufacturers at lower cost and with more awkward
interfacing. If the company has that
system thread running through all their designs, that's added value or premium price justification, and it can be communicated with a quick mention in a blurb plus links to the other products that work in that ecosystem (or better yet, a single
page mapping out the whole
system).
So I think you have to have good blurbs to attract new business, as well as direct, high-visibility access to the details to avoid pissing off returning customers.