[IMGR]http://www.etcconnect.com/img/news/NEXTnews_Selador_glam.jpg[/IMGR]ETC announced their purchase of Selador, a move that thrusts ETC boldly into the LED lighting market. ETC purchased Selador's product line, including the Lustr, Paletta, and the newly announced VIVID, which combine the 7x Color System with K2 emitters from Luxeon for an incredibly bright output. Selador is known for their innovative LED products, most notably for using seven LED colors (7x Color System) to give incredibly smooth transitions from color to color and excellent saturation. The ETC/Selador agreement means that ETC with now own, manufacture, and distribute the Selador product line and will retain Selador co-founders Rob Gerlach and Novella Smith as exclusive consultants to develop more products for the line. UPDATE: Rob Gerlach has posted on ETC's Blog an incredible article on some of the finer points of the Selador 7 Color System and gives on additional insight into why the ETC/Selador deal is such a great pairing.