A.C. Lighting Inc. & A.C. ProMedia - Kyla Werrett
Learn about the benefits of Color in the House of Worship MarketNorth America, January 19, 2023 – Color plays an important role in human cognition, as artists have recognized it for thousands of years. It can also be a valuable tool in houses of worship. It can help capture and direct people’s attention, raise the energy level in a space, make it more aesthetically appealing, create or enhance the mood, and more.
One of the most important developments in the use of color was when Johannes Itten, a painter, and teacher at the Bauhaus school, codified what great artists intuitively understand about color in his book “The Art of Color,” written in 1920. In it, he describes a color wheel with 12 colors (yellow, yellow-orange, orange, red-orange, red, red-violet, violet, blue-violet, blue, blue-green, green, and green-yellow) and he identified seven types of color contrast, including contrast by hue or color, contrast by value or the lightness or darkness of a color, contrast by color temperature, contrast by complements, simultaneous contrast, contrast by saturation, and contrast by extension. These color combinations are pleasing to the eye and work well together.
Color and color combinations can evoke strong emotions. A natural response to red is an increase in appetite or energy, while green is very calming and soothing. And how can one see a combination of red and green and not think of Christmas? The emotional reaction to colored light and the seven types of contrasts can be a great starting point for designing lighting looks in houses of worship.
Join A.C. Lighting Inc. over the next few weeks as we discuss five ways to use color and light to enhance the churchgoer’s experience in houses of worship.
Join the conversation: https://bit.ly/3HNc4kB
Want to see our products in action? Join us at WAVE, January 24-23, 2023 in Orlando, Florida. Register for free using discount code: aclighting.
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About A.C. Lighting, Inc.
A.C. Lighting, Inc. is a value-added distributor of world-class lighting and associated rigging technologies for the theater, film, television, worship, exhibition, and commercial markets. A.C. Lighting Inc. a North American distributor for premier brands including Chroma-Q® LED lighting, Vista by Chroma-Q lighting and media control surfaces, PROLIGHTS high value and high-performance range of lighting, video and effects products, Luminex Networking Intelligence manufacturer of data distribution equipment, Manfrotto and Avenger: Professional Lighting Stands and Accessories, Follow-Me Remote Follow Spot Control Systems, LumenRadio wireless lighting controls, Jands StageCL and Prolyte staging and trussing.
For more information, please visit www.aclighting.com or call 416.255.9494
Chroma-Q and all associated product names are recognised trademarks, for more information visit www.chroma-q.com/trademarks. The rights and ownership of all trademarks are recognised. Whilst every effort has been made to ensure that the information is correct, Chroma-Q accepts no liability for errors or omissions. Technical specifications and data are provided for guidance only. Because we constantly aim to improve our products, we reserve the right to amend or alter at any time and without prior notice, the specifications of any product. E&OE.
Chroma-Q® have been designing lighting equipment for over 25 years, with a reputation for high product quality, innovation and reliability.
Today, LED based lighting products are the core of Chroma-Q’s portfolio.
Chroma-Q have gained a reputation for introducing award-winning, premium LED lighting solutions which deliver the highest performance levels required by today's most demanding applications - including concerts & theatre shows, film & TV broadcasts, retail, leisure & museum installations, exhibitions & corporate hospitality events.
Follow Chroma-Q on Social Media:
www.chroma-q.com for more information and a full list of Chroma-Q dealers.
PROLIGHTS is the professional lighting division of Music & Lights S.r.l., an Italian company specialized in the manufacture of technologies for the show industry.
The PROLIGHTS brand was established in 2001 with a focus on the design and manufacture of professional lighting & video products for the entertainment, event, broadcast, and installation markets.
PROLIGHTS is headquartered in Minturno, Italy, where the company's commercial, operational, and R&D centres are all located.
PROLIGHTS continues to experience sustained growth across all sectors, with its products found on stages and in studios all over the world. Founder Franco Sorabella, and his son Fabio, are both actively involved in the day-to-day running of the business and in the development of the product range.
For more information, please visit www.aclighting.com/prolights-lighting or call 416.255.9494