Image MAGnification, (also I-MAG, sometimes called V-MAG). Putting close-up camera shots of the "talent" on the big video screens so the people who aren't in the front row, (99% or more of the audience) don't feel cheated. When the CEO of XYZ Pharmaceuticals addresses the annual sales meeting, attendees expect see see his mug 20' high. Likewise for every Madonna concert.
