Well I got this in email:
Dear
ESTA Member,
We have some exciting news to share with you!
ESTA is very pleased to announce an alliance with the National Association of Music Merchants (
NAMM) to work with them in expanding the hugely successful
NAMM Show to include a special focus on the live event technology community. The Show annually welcomes more than 100,000 professional attendees from 139 countries.
This opportunity was made possible by the addition of a new building coming online at the Anaheim Convention Center, where the sold-out show is held every January. The additional space will allow The 2018
NAMM Show to offer the event technology industry a diverse show floor, robust professional education and a series of relevant networking events.
Hall A of the Center will be transformed into a controlled environment, ideal for showcasing lighting, rigging and staging products and services. Professional development opportunities, as advised by
ESTA, will offer career-enhancing topics and education sessions designed for both established and emerging entertainment technology professionals. The convention center’s
arena will provide a multitude of demo and hands-on opportunities to delve into each facet of entertainment technology.
Jules Lauve, President of
ESTA, explains why the association was eager to work with
NAMM, “In all our discussions with
NAMM it’s been very
clear that, as a similar non-profit organization, they share the same values as
ESTA. They continually look for ways to re-invest back into the industry, and their commitment to education particularly caught our attention. Show attendees pay a low $25 admission fee and can take advantage of almost all the diverse educational offerings free of further charge. We were also struck by how similar our cultures are. Like
ESTA,
NAMM’s members and staff have a real passion for what they are doing and the industry they are part of.”
“Our alliance with
ESTA strengthens our shared commitment to providing live event technology professionals with the best-in-class education and networking to grow their careers,” echoed Joe Lamond,
NAMM President and CEO. “
NAMM Members are involved in the complete spectrum of the global music ecosystem and with
ESTA, we deepen our commitment to the industry through hands-on education, a multitude of demo opportunities and reinvestment in the community through our Circle of Benefits model.”
ESTA believes this alliance will help members reach new markets for their products and services. Long-time
NAMM attendees come from the worlds of education, houses of worship, music production, special events, and more. Entertainment technology industry professionals new to the show will be drawn by its convenient Southern California location, free educational opportunities, and the ability to make new contacts across industry segments.
Jules stated, “This alliance will provide
ESTA with some of the critical funding we need to keep our Technical Standards and
ETCP programs operating. These programs benefit everyone in the industry and we hope you will show your support for this new relationship and take advantage of these exciting new opportunities by attending or exhibiting at The 2018
NAMM Show.”
and then this
https://www.namm.org/news/press-releases/namm-pledges-support-esta-technical-standards