Elation I believe is owned by ADJ and makes their gear. Even before this, it was the main supplier as ADJ is a distributer not a manufacturer. To American DJ's credit, while fixtures might become discontinued, you often can still get parts for them long after the fact in a way name brands at some
point stop making repair parts available.
You get what you pay for. There is many brands of lighting equipment out there, all have problems with use of them over time and most frequently use the same lamps. Much less seem to have features in common. How much the innitial investment is worth over what the
fixture really will do and do well, fast, fairly quietly and accurately, verses how long it will continue doing so is all part of what you most often are paying for.
If your need is more for short term benefits and cost, than long term and overall usefulness perhaps these are attributes that will be more useful. On the other
hand, perhaps a used lighting
fixture of a more name brand will be of more use in being about the same price but perhaps a older model and often in more frequent need of repair.
I would not say such gear is crap, nor often any ADJ gear since quality all around in the industry keeps going up. Still it often is a question of what in the long term will best serve your use of it. In addition to the
Martin, High End, VeriLite,
Coemar Clay Parker, Phobus,
Syncrolite and Robe lines, products like SGM even
Hubbell have gear out there attempting to both do the DJ gear sales and the high end production sales.
Chauvet would be a similiar
line to the ADJ and
Elation gear for instance. Chen Imports is now defunct however in being a scam.
Elektralite, Optima, area also out there to start a list going.