So prior to posting, I did some searching and found that it has been a minute since this topic has come up. Back in the 90's, Antares Autotune was a nascent technology and Cher's scandalous reveal of what could be considered a liberal artistic use of it was a topic of no lack of controversy. Fast forward to today.
In the wake of COVID, many of us have found niches in the streaming whirlwind. For me personally I have been involved with it both in the religious and school sector since that's where I work. For the church side of things I'm seeing a lot of noise being made about adding in various effects and tools. In the past 20 or so years, it seems that the digital audio world has made it such that the entry cost of using some pretty advanced audio effects tech has been lowered by a lot. The emphasis being placed on creating a quality livestream product has thrown into sharp relief that what sounds good live might struggle over livestream.
All this to say, it's a very different world than when this topic was last brought up on the booth (at least from what I could find in my search). So I'm wondering what the general attitude is towards using things that "enhance" the performance of your artists. I got a taste of it using StudioOne4 with Melodyne. With a click of the mouse, you can essentially cure a pitchy vocalist. I'm seeing a lot of the big church groups utilizing things like the Waves server to layer in effects as well as handle pitch correction and the like. It's kinda terrifying. I recently watched the Beauty and the Beast remake with some non-musical friends, and Belle's vocals were very heavily pitch-corrected. It was immediately apparent to my musical wife and myself, but our non-musician friends couldn't pick it out. I know it's commonplace in produced audio these days, but for live?
At what point does it become an ethics issue? Or is it even an ethics issue any longer? I come from the background of being a musician first, then a sound guy. My effects arsenal tends to hover around a few different reverbs, delays, maybe a chorus here and there, but I largely avoid adding too much lest the "sound" becomes less of the artists I mixing and more of me screwing around. I don't have problems with guitarists adding pedals to modify their tone (outside of the ubiquitous ground hum) But when it comes to pitch correction, I cringe.
Is this an outdated attitude in 2021?
In the wake of COVID, many of us have found niches in the streaming whirlwind. For me personally I have been involved with it both in the religious and school sector since that's where I work. For the church side of things I'm seeing a lot of noise being made about adding in various effects and tools. In the past 20 or so years, it seems that the digital audio world has made it such that the entry cost of using some pretty advanced audio effects tech has been lowered by a lot. The emphasis being placed on creating a quality livestream product has thrown into sharp relief that what sounds good live might struggle over livestream.
All this to say, it's a very different world than when this topic was last brought up on the booth (at least from what I could find in my search). So I'm wondering what the general attitude is towards using things that "enhance" the performance of your artists. I got a taste of it using StudioOne4 with Melodyne. With a click of the mouse, you can essentially cure a pitchy vocalist. I'm seeing a lot of the big church groups utilizing things like the Waves server to layer in effects as well as handle pitch correction and the like. It's kinda terrifying. I recently watched the Beauty and the Beast remake with some non-musical friends, and Belle's vocals were very heavily pitch-corrected. It was immediately apparent to my musical wife and myself, but our non-musician friends couldn't pick it out. I know it's commonplace in produced audio these days, but for live?
At what point does it become an ethics issue? Or is it even an ethics issue any longer? I come from the background of being a musician first, then a sound guy. My effects arsenal tends to hover around a few different reverbs, delays, maybe a chorus here and there, but I largely avoid adding too much lest the "sound" becomes less of the artists I mixing and more of me screwing around. I don't have problems with guitarists adding pedals to modify their tone (outside of the ubiquitous ground hum) But when it comes to pitch correction, I cringe.
Is this an outdated attitude in 2021?