1a. Free momentos often with a show's logo on it, given to the crew as a token of appreciation. Often a T-shirt or ball cap. Some say it's an acronym for "Stuff We Ain't Getting." An alternate acronym is "Stuff We All Get." 1b. Any promotional item with a company's logo on it, often distributed at trade shows. Mouse pads, note pads, coffee cups, pens, pencils, and the like. 2a. Fabric gathered so it does not hang straight. Similar to festoon. http://www.calicocorners.com/product...s/pole+swag.do 2b. Noun: "cable swag", or verb: "swag that cable over here." A horizontal-ish run of cable following a centenary curve. Related to cable pick.