I can't speak for anyone else, but I've found a ton of value in the annual conferences, I get a ton of business done on the show floor, and the face time with other people is important.I'm not criticizing anyone but this is the kind of catalyst event that can change things. Many companies wonder about the value of conferences in face of the substantial cost. I see architectural lighting companies forgoing the exhibit at conferences and throwing a big party at much lower cost. If those canceling exhibiting at USITT see minimal effect on business, and invest on other options for personal contact and demos, it could begin a sea change.
Wednesday, March 11, 2020 — Moments ago, the USITT Board of Directors voted unanimously to cancel the 60th Annual Conference & Stage Expo scheduled for April 1-4 in Houston.
We will update conference attendees and exhibitors tomorrow (March 12) with details.
We appreciate your patience in this unprecedented time.
Vice President for Conferences
Actually, we just got word that USITT is looking at broadcasting/streaming sessions that were scheduled for the show. While I don't have any concrete details yet, this is what they sent to exhibitors today:Surprised none of these conferences are looking at digital alternatives. More difficult for the exhibit floor side of things but you could replicate most of the sessions with videoconferencing if they really wanted to.
Sponsorship and Advertising Funds
It takes almost the full year from the time the show ends to the time the next show starts to put together the enormous number of sessions that USITT hosts during the conference. This will be a monumental undertaking to move these online. I will be reaching out to USITT soon to see how ControlBooth can help with this endeavor, but right now, you know as much as we do.