1. Another name for roll drop.
Sometimes also called an "Ad Drop" because often in vaudeville theatres, the drop was used as the backing for "in one" scenes and the theatre owner sold advertisements for local businesses, which were painted on the drop.
An excellent example, from a 1920's theatre in Illinois:
Theatre Pictures
From http://www.kbrianneel.com/slang.html :
2. Sometime spelled as "oleo," which caused confusion with the synonym for artificial butter, i.e. margarine.
Sometimes also called an "Ad Drop" because often in vaudeville theatres, the drop was used as the backing for "in one" scenes and the theatre owner sold advertisements for local businesses, which were painted on the drop.
An excellent example, from a 1920's theatre in Illinois:
Theatre Pictures
From http://www.kbrianneel.com/slang.html :
2. Sometime spelled as "oleo," which caused confusion with the synonym for artificial butter, i.e. margarine.
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