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ad drop

A backdrop with advertisements for local businesses painted on it--providing additional revenue for the theatre owner. Often a roll drop, and also called an olio curtain, would be hung 6-10' US of the plaster line or main curtain line and comedians, jugglers, or other low maintenance acts could perform while scenery was being changed upstage.

A "modern" version:
View attachment 6806

See the wiki entry olio for a picture of a "classic" one, as well as more explanation.

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