sting

Audio. (Sometimes also called a music stinger. A short musical phrase to punctuate an onstage action or plot point. From http://en.wikipedia.org/wiki/Sting_(musical_phrase) :
A sting is a short musical phrase, primarily used in television shows and films as a form of punctuation—for example at the end of a scene, or as a dramatic climax is imminent. It can be played on a variety of instruments and performed by a group or orchestral ensemble. Another form of sting, often called a rimshot, is used only in comedy and played just on percussion instruments (such as drums or cymbals) as a payoff after the delivery of a punchline.
A musical sting can be used in drama, comedy, horror or any genre, and in radio and television advertising. It is a part of the music director's lexicon. It is often used to build tension.

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