Looks like this would be a little unweildy to handle! Doubt it came from the factory this way.
The fixture is an Electro Controls 3466 6" fresnel. They did know what they were doing RE venting despite the deceptive photo. Actually, it is one of my favorite fresnels.... made like a tank and pretty goodWow! that's a trifecta! A rare modernish 50's style antique looking badly designed lighting fixture, and a bad concept of protection of the wiring.
First heat travels up... I am not seeing vent holes or hood on the top. Must be a North Korea designed fixture. it's certainly not bench focusing a BTL in design.
Second is obviously where the cord grip is and the type AC (BX) conduit coming out of it.
Third is the seemingly, home owner grade (not commercial grade) Edison plug attached to the conduit.
Thou there is the modern concept of the clutch cam and the interesting concept at the center of the yoke so as to mount.. something in needing a wider plate for it = extra labor and materials to do so.
Evidence says it did come out of the factory this way. Have you seen one or is this a late April Fools joke?