Good thinking ahead. A friend of mine has a lighting company, and says his biggest mistake was naming it "Smith Lighting," as now that he's semi-retired, he can't sell the business. By the way, he's made a couple of million dollars, and never got very big, preferred to stay small. I think his biggest gig that he did with his own equipment was 6 PARbars. He also never bought any equipment new, and did film/video lighting way more than live stuff. He subbed out all the larger shows, and still made a nice profit....2.If I want to sell the business later on it would be harder with that name.
Ohh....genius idea.
Saint
Louis
Performance
Illumination
or SPLI
Arr..forget it then.Do you mean SLPI? though, I'm not sure if either roll off the tongue.
I thought alot about Zeiser Lighting but there are two things holding me back.
1.Zeiser is a little hard to spell
2.If I want to sell the business later on it would be harder with that name.
About the second item, (and maybe I'm missing something) but if you were to sell the business, I think there are only two things a buyer wants:
a. Your inventory and physical stuff - lights, cables, vehicles, building
b. Your talents - that is, that if they buy your business they "buy" you as an employee or partner.
Maybe they want either or maybe they want both. Or maybe you are only selling one or both.
You should be able to keep your company name out of the sale. Especially if you were no longer involved with it. And this is regardless of what company name you choose. If a customer is calling, there is a good chance it is by some name recognition or recommendation and if you aren't there the customer just may try somewhere else.
Its not like you are a manufacturer where the is a product out there with name recognition.
Joe
Good for her! Have her look over your every post, or at least every piece of business correspondence you send. Since I'm curious/nosy, ask her "What do you do with a B.A. in English?" Sounds like it should be a song!...EDIT: I also had my English-major friend look it over it and she knitpicked a dozen things on it for me.
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