Image MAGnification, (also I-MAG or IMAG, and sometimes called V-MAG). Putting close-up camera shots of the "talent" on the big video screens so the people who aren't in the front row, (99% or more of the audience) don't feel cheated. When the CEO of XYZ Pharmaceuticals addresses the Annual Sales Conference, attendees expect see see his mug 20' high. Likewise for every Madonna/Britney/Ke$ha concert.
