I know most of use don't have a great deal of respect for Behringer's products BUT this Acquisition should definitely shake things up
FOH online
Sharyn
FOH online
Sharyn
And the last was good in what way? It should also be clarified that just as Mackie does not own EAW, it is actually LOUD that owns Mackie and EAW, in this case it is a holding company that owns Behringer, Midas and Klark-Teknik, not Behringer owning K-T and Midas. In theory that could allow the companies to remain more independent, for example it makes it easier for them to have different dealers and distribution, while taking advantage of shared resources where it can be beneficial. But that is all up to the management and decision are often made based on what could benefit the holding company rather than the individual lines. They could see Midas as a flagship line that helps legitimize Behringer being of value or they could see that putting the Midas name on Behringer quality gear means more to them or they could let them continue much as is, we'll just have to see.Black and Decker owns dewault.... Ford owns Jaguar... Mackie owns EAW.
I hope so too, but unless they learn from previous such relationships I'm not betting on it.Hopefully it will turn out OK.
One concern I have is that Behringer gets much of their pricing advantage from mass production in China. Unlike some other manufacturers, I believe these are dedicated facilities, but the only way I see the production aspect reducing Midas or K-T product costs significantly is if the production moves to the same facilities as Behringer and uses some of the same components. Another concern is that K-T and Midas products involve a lot of R&D and support effort compared to most of Behringer's products, as well as having very different distribution and dealership models. Having multiple distribution channels, dealer networks, support resources, etc. would not seem to be taking advantage of the potential savings of sharing resources but not having them could change things quite a bit. To me that is what will be interesting to see as these aspects could be affected even if the products are not. Imagine someone buying an XL8 online or at a mass retailer because they got it for $249,000 instead of $250,00 from a traditional dealer.
That's true. I've gathered that Behringer outsources NOTHING. Everything from their speaker drivers, to cabinets, to internal crossovers, etc are made in their factory in China (which also is owned by the company!)Unlike some other manufacturers, I believe these are dedicated facilities
but the only way I see the production aspect reducing Midas or K-T product costs significantly is if the production moves to the same facilities as Behringer and uses some of the same components. Another concern is that K-T and Midas products involve a lot of R&D and support effort compared to most of Behringer's products, as well as having very different distribution and dealership models. Having multiple distribution channels, dealer networks, support resources, etc. would not seem to be taking advantage of the potential savings of sharing resources but not having them could change things quite a bit.
I'm sure I wouldn't if it was $1000 cheaper. Would be a different story if it were going for $150,000To me that is what will be interesting to see as these aspects could be affected even if the products are not. Imagine someone buying an XL8 online or at a mass retailer because they got it for $249,000 instead of $250,00 from a traditional dealer.
I don't think such definitive statements are possible. Comparable statements have been made in similar situations in the past with things then changing down the line. I take press releases like that referenced to be nothing more than trying to keep stockholders happy and minimize the immediate losses that are bound to happen to some degree. This is simply a situation that has had difficulty working well in the past and I haven't yet seen anything that makes me more optimistic on this one but all we can really do at this point is to wait and see.I highly doubt that Midas/KT will ever move to China. The heads of Behringer and Midas/KT have clearly mentioned that that WILL NOT happen. Also, there will be no mixing, merging or whatever else of their respective R&D teams, distribution channels and intellectual property. Apparently Midas/KT would help Behringer R&D to come up with better stuff, but you WILL NOT see an original Midas mic pre on a Behringer Mixer.
Here's a full-fledged exclusive interview with Uli Behringer and John Oakley. Check it out if interested: INTERVIEW: Behringer touches Midas | Musical Instrument Professional | Features by Mi Pro
We use essential cookies to make this site work, and optional cookies to enhance your experience.