1) 35,000 hours of fan life is almost exactly 4 years of 24/7/365 use AT RATED SPEED.
2) At half rated speed, the life will we well beyond that. I could make a case that the life is doubled..
You have done your homework, which is commendable. The paper doesn't really address the most common cause of fan failure, which is lubricant loss and breakdown. There is no way to replenish the lubricant in fans. The fans are exposed to heat and the lubricant fails more quickly than anticipated.
Generally, ball bearing fans seem to last the longest, but the majority of small fans use sleeve bearings. It's easy to overlook that sleeve bearing fans are happiest with the shaft in a horizontal orientation, otherwise the lubricate migrates out. I can't tell you how many vertical shaft sleeve bearing fans I have had to change. In those cases, the designer didn't know what he/she was doing when they selected the fan or they couldn't spend the extra money to do it correctly.