1) Executors can do just about anything. You can store Macros, Sequences, Masters, and probably more things I haven't discovered yet on them. Research temp faders, they are super useful.
2) Create your look hit store and tap a
button associated with that executor. If you try and store a second
cue in an existing sequence it will give you options asking if you want to create a second
cue, merge, or over-ride
cue 1.
3) The easiest way would be to assign the
effect you want directly to the executor. However for punting shows I prefer to make a executor per
effect type (usually position,
dimmer, and color) and assign the respective
effect's speed to that speed master.
My advice for a newb would be to google layouts. That was the hardest part for me when I started because MA presents you with a blank slate. In addition to designing the lighting, you design how you will control them. If you come from a
desk where position presets go here and color presets go there, that can be a daunting task.
Also YouTube and the Help
button are your friend.
