There are a couple of issues in
play here. One is that for an
electric guitarist who uses their amp as part of their sound (90%), asking them to turn the amp down changes their 'tone', which is part of their sound, which will make them unhappy. When the amp is turned up, of course it gets louder, but a tube amp typically changes so that it sounds better. I think the biggest problem here is if an e. guitarist has an amp that's bigger than (say) 15W. It has to get a lot louder to get to that tube amp output
stage niceness. Which sucks. A
Vox AC30 can get ear piercing before it's even warmed up. And in a small
venue = pain for everyone (it's no wonder they don't want it pointed at their head).
The other issue is monitoring - whether they can actually hear themselves. This is where turning the amp down and pointing it at the head helps (instead of the knees, say).
A couple of solutions to the first problem of the e. guitarist amp tone - if it's a combo amp, keep something like the
THD HotPlate handy, or provide a
house amp that's small (15W or less). The
THD HotPlate actually acts like a
speaker motor without making noise, so it means their amp can get the output tubes hot without making a LOT of noise. Problem with a device like the HotPlate - it requires that you match the
speaker in the cabinet, so I wouldn't suggest adding it to someones amp unless you know what you're doing.
Edit: and you ask them, yada yada
A solution for the separate head/cab setup is to put the head near them and have a long
speaker cable run from the head to the cabinet, which is put somewhere backstage that can get loud. Of course now you need to mic the cabinet and give them a
wedge so they can hear it, so that can be a problem.
One interesting application of a DI is looping the output of an amp (that is put it in
line with the
speaker cable, not the
instrument cable). Some DIs (countryman) can do this and it sounds better than a standard 57. You still get the amp sound because it's after the output
stage. Also if the amp is backstage near the drums you won't get snare in your e. guitar amp.
The other 10% of e. guitarists are using a pedal board (or computer) with a cabinet simulator & you can use a DI on their setup.
Hope my ramblings made some sense. Short version - if you don't like e. guitarists coming in & blowing you out with their amps, get your own (nice) small amp ($500+) and provide one for them to
play into, that they can also tilt back & listen to if you don't have a full-blown
monitor (
wedge or in-ear) setup.