What would you call this style fixture?

[robartsd]

I usually say "EE-ars", occationally I might uses more sylables and call them "elipsoidals".

 

[JChenault]

Mr. Joseph Levy (and brothers Saul and Irving (watch out for Saul--he was the lawyer)) would disagree.
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A boarder light, by definition, must pay rent.

Sigh. That's what I get when I rely on my failing memory. Thamks

 

[de27192]

In the UK I would call it a batten for sure.

A strip light would be the fluorescent things you get in office ceilings.

And the thing it hangs on would be a bar.